![]() Indianapolis-based ClusterTruck is a pioneer in the ghost kitchen space, building a proprietary software system that creates custom algorithms to optimize kitchen and delivery operations and removes the pain points of the third-party delivery model. ![]() Kroger experienced a 127% digital sales lift in second quarter 2020, as customers continued to use digital ordering options, including pickup, delivery, and ship to home. The expansion of Kroger's relationship with ClusterTruck reflects the retailer's ongoing investments in providing a variety of prepared fresh food options and creating a seamless experience for customers. "The new on-premise kitchen, in partnership with ClusterTruck, is an innovation that streamlines ordering, preparation and delivery, supporting Kroger as we meet the sustained customer demand for quick, fresh restaurant-quality meals, especially as we navigate an unprecedented health crisis that has affected every aspect of our lives, including mealtime." " Kroger remains focused on providing our customers with fresh food and experiences enabled by industry-leading insights and transformative technology," said Dan De La Rosa, Kroger's group vice president of fresh merchandising. Customers can order from a menu of more than 80 meals, spanning a variety of ingredients – and best characterized as food quality you can get at a sit-down restaurant with the personality of street food. Different from the off-premise concept, the new concept will repurpose approximately 1,000 square feet at each participating store to create a culinary space for ClusterTruck staff to prepare meals for quick delivery and in-store pickup. Kroger and ClusterTruck's on-premise kitchens were developed from the momentum and insights of an informative pilot launched in December 2019 in Carmel and Indianapolis, Indiana and Columbus, Ohio. Developed in partnership with ClusterTruck, a technology start-up that operates delivery-only restaurants, the kitchens will provide a variety of freshly prepared meals on-demand with no service or delivery fees. announced the launch of two on-premise kitchens, respectively at stores in Metro Indianapolis, IN and Metro Columbus, OH. The goal was dishes with big flavors that reflected Barua’s interests and tastes, but nothing that was going to overtax the ClusterTruck team.The Kroger Co. “I wanted to do a hot chicken sandwich, but in a different way.” “You’ve had a broccoli salad before, but not like this,” Barua said. Barua said it’s akin to pork rinds though there isn’t a shred of meat involved. The veggie chips (the poofs) are made from tapioca. ![]() It’s a vegetarian dish made with smoked cheddar, mild white cheddar, pimento peppers and spices. Flash-fried broccoli and roasted broccoli with hints of chili oil dressed with a creamy roasted sesame dressing and topped with bacon and sesame seeds. ![]() It’s topped with spicy Ma La aioli and three-cabbage slaw. Twice-fried, spicy and “numbing” is how it’s described. The creations, which have a South Asian Twist, include the following: “I wanted to do things that were unpredictable but with an anchor of familiarity,” Barua said. L Brands taps two CFOs to lead its brands’ post spinoff
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